Patron Engagement Strategist
Engage
&
Grow
Thriving communities are more essential than ever.
Nonprofits and small businesses are the heartbeat of community: they meet the needs of their neighbors, provide welcoming spaces to gather, foster connections between people, and create unique local identity.
Cultivating healthy, interconnected communities is an antidote to the isolation, alienation, and injustice of today’s world.
Let’s work together to build yours.
My approach
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Curiosity
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Collaboration
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Purpose
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Experimentation
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Evaluation
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Sustainability
My services
Portfolio Analysis
To chart an informed course ahead, I’ll dive deep into your data, providing a detailed analysis of your existing donor or customer portfolio.
Prospect Identification
Using your organization’s core values as a guide, I’ll work with you to identify and target prospective new audiences.
Engagement Practice Audit
In collaboration with your team, we’ll survey existing engagement practices from top to bottom, and I’ll provide recommendations as needed.
Marketing & Communications Integration
From social media to email marketing to event invitation production, I can integrate the strategies we’ve developed together into your existing marketing and communications pipelines.
Event Design & Production
Keeping your big-picture goals at the center, I’ll build out a full event strategy and can implement it for you as desired, utilizing my years of event planning and production expertise.
Coaching & Handoff
You and your team will be set up for sustainable, long-term success with the necessary staff coaching and delivery of an easy-to-implement handoff roadmap.
Non-Profit
&
Small Business
Why invest in engagement work?
Cut through the noise and reach your people.
Let’s face it: donor and consumer behavior has shifted in the last 5 years.
The acute years of COVID-19 turned many into homebodies, changing spending habits and event attendance patterns alike. Add in digital-messaging fatigue, evolving demographic preferences, and current political and economic upheavals, and it can be hard to know who and where your target audiences are—let alone how to reach them effectively.
This is borne out by the data, too: The Fundraising Effectiveness Project’s most recent report showed donor count and donor retention were down significantly from 2023’s numbers across the non-profit sector—continuing a years-long trend of declining retention and engagement.
Customer behavior in the retail sector has shifted in similar ways, and businesses will need to adjust their strategies accordingly.
McKinsey’s June 2024 “State of the Consumer” white paper recommends an approach focused on audience understanding and personalization:
“Rather than putting consumers in predefined—and often outdated—boxes, companies should focus on microtargeting to build a richer understanding of consumer preferences… Through microtargeting, companies can engage high-potential consumer groups—for example, younger people in emerging markets or wealthy aging individuals—and provide personalized experiences that build brand love and loyalty and propel future purchases.”
These changes in donor/customer preference and behavior make targeted engagement work even more essential. These days, organizational budgets are strained, and you need the most bang for your proverbial buck.
That’s where I can help!